DMG Radio Australia today announced the launch of two new radio stations, Sydney’s Classic Rock 95.3FM and Melbourne’s Classic Rock 91.5FM, commencing on Friday 12 March.
Formerly vega, Classic Rock 95.3FM and Classic Rock 91.5FM will be the only dedicated Classic Rock radio stations in Sydney and Melbourne - 24 hours a day, seven days a week.
DMG Radio Australia Assistant Group Program Director Dan Bradley said, “The timeless quality, the energy and the raw passion for Classic Rock music warrants a radio station dedicated to it 24 hours a day, seven days a week. For those who grew up listening to AC/DC, INXS, Zeppelin and Chisel, Classic Rock 95.3FM and 91.5FM are stations they’ll love.”
DMG Radio developed the new stations after an extensive strategic review of the Sydney and Melbourne markets in recent months.
DMG Radio Australia CEO Cathy O’Connor said, “In building these new stations we knew we needed a simple, focused music concept that would appeal to the 35-54 audience. Classic Rock 95.3FM and Classic Rock 91.5FM provides exactly that and will be a celebration of an era of music which evokes enormous passion from adult listeners.”
Classic Rock 95.3FM and Classic Rock 91.5FM’s clearly defined music position, 24 hours a day, seven days a week, along with Maroon for Breakfast in Sydney and Dicko and Dave in Melbourne, will be a compelling offering in the radio landscape.
For further information:
Jane Elliott - DMG Radio Melbourne 03 9425 2804